Thursday, April 12, 2007

Sanjaya. Need I Say More?

American Idol always has the country abuzz. As with most trends, I joined late. This is the first season I decided to actually try watching it to see what the hype is all about. And they gave me Sanjaya, so the “idol” part still has me a bit baffled.

While I can’t say he is something to be worshipped, he has caused quite a stir on the Internet. Nielson Buzz Metrics said in a press release yesterday, “public captivation over American Idol contestant Sanjaya Malakar is massive and reflected deeply in the blogosphere.” His name is most closely linked with Howard Stern and Vote for the Worst, he is commonly noted as unworthy of top 10 status, and beauty care companies are getting an extra boost thanks to Sanjaya’s ever-changing coiffure.

Vote for the Worst is proving it is a force to be reckoned with. There is plenty of speculation that the reason Sanjaya survives from week to week is due to this campaign. Here is a case of the Internet being used to cause movement among the masses. What a powerful vehicle. No wonder the presidential candidates are making such strong web presences. There is definitely a subset of population entrenched in it.

Thank goodness the Internet is finally being put to good use. It’s nice to feel you have a voice on the bigger issues.


Ashesh said...

The part I am still blown away by is over 30 million votes are received. I have watched the show but never voted. But there must be kids who watch and then borrow their parents mobile phones to vote...for Sanjaya! For him to have gotten this far (sometimes he wouldnt be in the bottom 2 or 3), its gotta take more than Howard Stern listeners - he had real fans!!!