Green Web Sites Flourish

In an ever-growing trend (no pun intended), I have noticed an emphasis on “green” lately that has taken root (oops) on the web. One example is sprig.com, launched by The Washington Post earlier this year. It’s sort of an online woman’s magazine with a special focus on environmentally friendly fashion, food, home, and beauty.

We live in a special time where people can explore all sorts of things on the Internet, including the environment. I’m by no means an activist or even erudite on the subject, but I do like nature and I like to think that little shifts here and there can add up to good results. The Green Guide, by National Geographic, is filled with great tips and references. I have added their Green Guidance box to this site to give you a glimpse of what their site has to offer, as well as to simply remind myself to visit their site from time to time.

Digital Magazine Appeals to Senses

Smart magazine publishers realize that they can no longer be solely focused on print issues, they must explore multiple media formats to reach their audience. Obviously People magazine understands this. They have put together a digital magazine filled with fantastic displays of technology (or for you non-technical folks… lots of fun stuff to see, hear, and click). See that dolphin in the background of the cover shot? Go to People Digital Magazine and that dolphin is actually jumping out of the water and diving back in.

In this issue, you can see video of the latest roller coaster to be built at Busch Gardens in Williamsburg, VA. You can watch the Harry Potter cast age through photos and test your knowledge of the stories: choose your answer and a clip from one of the movies will play to show you the right answer. A sizzling barbecue spread gives recipes and playlists for your summer feast. Concert previews, a live penguin camera, dunking American Idol contestants… what more can you ask for?

Movement, sound, and interactivity make this magazine exciting. While People magazine is not among my normal reads, I was hooked on playing with this digital issue. There are some great ideas to take from this.

Expression and Perception on the Web

It seems like everyone has a website these days, whether a blog, a social networking space, or a business site. Websites express their owners’ personalities through color choices, featured content, and design, all of which are used by visitors to understand more about the site and its creator.

Websites are increasingly being used for self-expression. In a way we are branding ourselves, much like we do with clothing or cars. While brands used to be reserved for businesses, now everyone wants to show their “individuality.” Customized web spaces make it easy for people to declare their personality, but if you think about it, we are truly declaring a demographic.

Colors, language patterns, layout, and content merge in to a full presentation. Consciously or subconsciously, visitors will draw a conclusion about the site and its creator. The visitor will use their perceived categorization to determine whether or not they believe the source to be credible.

There is no one size fits all. What appears credible to one visitor may seem ridiculous to another. The best you can hope for is to be true to yourself or your brand, which in turn should attract the right visitors.

What does your website say about you? What perceptions do you think your visitors glean?

Popularity on the Web

Social networks abound on the Internet. Between MySpace, Second Life, and personal blogs, it’s easy to make “friends” on the Web. Enter popularity contests. Users can gauge “worthiness” by seeing how many friends or comments or Diggs a site rates. As Seth Godin noted, “There’s really very little point in trying to have more friends than anyone else at MySpace.” I read recently, though, that one can buy MySpace friends, which would indicate that someone must think there is a point, even of some of us don’t see it.

Why Blog?

Blogs fascinate me. As yet another interesting commentary on our society, many employ blogs as a means to express themselves. There is no consistency. Some blogs are filled with facts and research, some are personal diatribes, some are strictly business.

In Seth Godin’s recent post, If no one reads your post, does it exist?, he argues “the act of writing a blog changes people.” While I’m new at this, I agree with his point. Having a blog means you must have something to say, and you must say it well. What better way to learn about yourself?

Nowhere to Hide: Europe May Ban False Web Identities

Europeans may lose the right to create Web and email accounts under false names according to a New York Times article last week (Europe’s Plan to Track Phone and Net Use).

Creating an email account under a pseudonym is common practice, particularly for creating a catch-all for junk email. Several European countries are considering making this practice illegal in response to the terrorist bombings in Spain and England. Some of the possible laws would require all email addresses be traceable to a real name.

What effect does this have on Internet users? Should users be required to divulge their real names for email accounts?

Internet Helps Post-Traumatic Stress Sufferers?

The Associated Press reported on February 19 that a former employee of IBM was suing the company for firing him due to participating in chat rooms while at work. (See article,
Man Sues IBM Over Adult Chat Room Firing)

The man claims that he visits the chat rooms to help relieve post-traumatic stress from his time in Vietnam. He says that the stress caused him to become "'a sex addict, and with the development of the Internet, an Internet addict'" and believes he should be protected under the Americans with Disabilities Act.

Read the article, it's entertaining, but is Internet addiction a reality? Psych Central looks at the issue from several angles on its website at PsychCentral.com/netaddiction.

It points out that the Internet itself isn't addictive, but that some people may exhibit addictive behavior when it comes to Internet use. Technology is merely one more way for a person to avoid their family or problems they may be having. They could just as easily retreat to other activities, such as reading, which may or may not be recognized as addictive.

They also note that a good deal of time spent on the Internet is spent socializing through activities like checking email, chatting, or gaming. Whereas teenagers used to spend hours on the phone, perhaps they are migrating to the Internet to socialize.

As a society, we are quick to find something or someone to blame for any problem. I think the Internet cannot be blamed for addiction. If there is, in fact, a problem with Internet addiction, I think the real problem lies in the user's subject of avoidance.

If you aren't convinced and think you, or someone you know, may have an Internet addiction, try a quiz like the one by Net Addiction.

If all else fails, find an attorney that lets clients sue the sky for being blue.

Careful, Flames Can Burn (Relationships, that is)

Social interaction has certainly changed over the years. Sarcasm, for instance, is commonplace in many conversations, but this wasn’t always the case. Now that the Internet provides a way to communicate by typing, all of the cues provided in speech and body language are lost.

One commonly used statistic is that in communication only 7 percent of the meaning is gained from the actual words. Roughly 38 percent comes from vocal cues and the remaining 55 percent from facial expressions. This implies that only very basic literal meaning can be gleaned from a typed message.

Who cares? Well, the person you just emailed might. In a New York Times essay, Daniel Goleman explains, “if we are typing while agitated, the absence of information on how the other person is responding makes the prefrontal circuitry for discretion more likely to fail” (Flame First, Think Later: New Clues to E-Mail Misbehavior, February 20). This means your message may be interpreted differently than you intended. You may have inadvertently offended the recipient because you were unable to alter your speech based on their reactions.

Routine communications have changed with technology. Take the absence of nonverbal cues and add the factor of people feeling less inhibited behind their computers, then there is a whole new dynamic to human interaction.

Before you hit send, read your message to make certain it is clear. It’s just good practice anyway.

How Technology Has Ruined Candy Hearts

With Valentine’s Day in the rearview mirror, I’ve been working my way through candy hearts as a mid-afternoon snack. You know the ones- little, colored, sugary hearts with red lettered endearments like “sweetie” or “my girl.”

At least, that’s what they used to say. Now they say, “Email Me,” “URA Tiger,” “ILU,” and “Fax Me.” Fax me? Even the candy heart has not been able to ignore technology. What I assume is “I Love You” has been shortened to a brief three-letter acronym, and while I’m ever so pleased to know IMA tiger, did we really need to replace the bygone sentiments of candy hearts? Perhaps society no longer understands phrases like “Be Mine” or “Call Me.” You can call me old-fashioned, but I think abbreviations should be reserved for text messages, not invading the food industry.

I wouldn’t have bothered to mention any of this, however, my last morsel this afternoon beckoned me to “Go Girl.” So there you have it.

TechPresident.com One of Many Ways to See Presidential Candidates Online

They all have their own websites. They are announcing their intentions through YouTube. They are making a presence in Second Life (unofficially). No, I’m not speaking of your local teens. These are your 2008 presidential candidates.

As the Internet has become a popular means of communication, politicians are taking advantage. There will, no doubt, be more information about the candidates available to Internet users than they ever cared to know.

A site to watch is TechPresident.com, which will follow the Internet’s impact on the upcoming election. According to an InformationWeek article last week, TechPresident to Cover How Internet and Candidates Mix, topics will include how the candidates are using the Internet, how the public’s Internet activities will affect the campaign, and investigative blogs.

TechPresident.com’s blog is already in full force along with amateur photographs and links to each candidate’s website. As I follow the election on the Internet, I’m left with just one question: will my television still be overtaken?

Web 2.0: Information/Interaction On Demand

My first exposure to the Internet was in 1995 when a friend of mine said, "this is soooo cool" and proceeded to summon a description for that night's episode of Friends. She was right- it was cool, but it also seemed horribly pointless. That information was both useless to me and, had I needed it, readily available in the newspaper and in TV commercials.

Of course, since then I've turned to the Internet for research on many occasions. In fact, being able to find the information I need at any time from my home proves quite useful.

Web 2.0 brings users to the forefront of this information hub by putting web content in the users hands.

A WTF (Where’s the Fire?) entry on Technorati explains Web 2.0 as being filled with user generated content. “[T]he owners of the website have simply provided a platform for us, the users to add content from our side,” it says. This brings a wealth of possibilities (and arguably junk) as you can find both facts and commentary on any given topic, provided you are able to discern the difference.

More than merely information on demand, the Internet has shifted to interaction on demand. Between MySpace, Second Life, World of Warcraft, and all variations thereof, users can find myriad ways to commune with others around the globe.

While this may have advantages, has it contributed to the demise of casual conversations in public spaces? After all, forward thinking elevators in Douglas Adams' The Restaurant at the End of the Universe eradicated "all the tedious chatting, relaxing and making friends that people were previously forced to do while waiting for elevators."

The full effects of the Internet on human interaction remain to be seen. It will certainly make for an interesting sociological study.


For more on Web 2.0:
Wikipedia entry
Video from Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University

The Internet: From Resource to Pastime

I have a love/hate relationship with the Internet. I love the quick information; I hate the amount of time I spend glued to my computer screen.

Yet here I am, day-after-day, using the Web and email to conduct most of my professional business. Then I go home and, you guessed it, get on the computer to pay bills, check email, or enjoy my friends’ and family’s latest adventures as posted on their Web sites.

When did the Internet change from resource to pastime? Why do people choose to socialize on the Internet, rather than in person? I send emails to colleagues, some of whom are mere steps away. Equally shocking, they email me back. Are we avoiding the exercise of leaving our chairs? Perhaps we are worried that the walk will take so much time we won’t possibly be able to finish our work.

The Internet allows us to avoid nearly anything. We can avoid standing in lines by shopping online. We can avoid calling “loved ones” by posting an online photo album. We can avoid the brisk morning walk down the driveway in our robes by checking our RSS feeds.

Where the Internet used to be a convenience, it is now a vehicle for avoidance. Presumably as innovation continues, I may never have to leave my office-issued chair. Lucky me.