Social networks abound on the Internet. Between MySpace, Second Life, and personal blogs, it’s easy to make “friends” on the Web. Enter popularity contests. Users can gauge “worthiness” by seeing how many friends or comments or Diggs a site rates. As Seth Godin noted, “There’s really very little point in trying to have more friends than anyone else at MySpace.” I read recently, though, that one can buy MySpace friends, which would indicate that someone must think there is a point, even of some of us don’t see it.